NFtrends is thrilled to announce a groundbreaking new collaboration with OUCHHH, the internationally acclaimed new media art studio consistently redefining the intersection of art and technology. OUCHHH is celebrated for its innovative work with artificial intelligence, data-driven art, and immersive digital experiences. Most notably, OUCHHH achieved a historic milestone by sending the“First AI Art in Space – Human Cell Atlas / SpaceX_Intuitive Machines” digital artwork aboard a SpaceX rocket, where it landed on the Moon in February 2024. This pioneering artwork, first unveiled at Art Dubai, will remain on the Moon forever. OUCHHH’s digital artwork became the first-ever AI data painting to be an Official Selection at the Cannes Film Festival—OUCHHH continues to captivate audiences worldwide with its cutting-edge approach to visual arts and technology.
This collaboration will leverage NFtrends’ cutting-edge technologies for authenticating both tangible objects and digital art through Object AI Fingerprints and real-time authentication of digital assets. The partnership will also pioneer the use of a blockchain-based proof and chain of
ownership—distinctly different from conventional non-fungible token—ensuring enhanced authenticity and security in the digital art marketplace.
As part of its newly launched white glove Collections & Curation Services, tailored for creators as well as private and corporate clients, NFtrends will support OUCHHH’s engagements across the UAE and other regions where NFtrends operates. This premium service aims to expand OUCHHH’s global reach and impact through select projects while showcasing NFtrends’ innovative solutions.
“Ouchhh is discovering the boundaries of art by research relationship between architecture, art, science, technology, new media arts, neuroscience, and artificial intelligence. ” — OUCHHH
“Our collaboration with Ferdi Alici and Eylul Duranagac Alici and the OUCHHH team represents an exciting fusion of technology and creativity, unlocking new possibilities in how we experience, secure, and own works of cultural significance. At NFtrends, we are committed to pushing the boundaries of what technology can achieve in the art world. By integrating our perpetual authentication with OUCHHH’s visionary digital creations, we are reshaping the future of digital art ownership. This partnership goes beyond just innovation—it’s about creating a lasting impact, ensuring the authenticity of artworks while offering collectors a deeper, more meaningful connection to their pieces. Together, we are redefining how art is valued, protected, and experienced globally.” said NFtrends CEO, Dr. Marsha Lipton.
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